About
My Story
I am a marketing professional with an art background, originally from Texas but now based in Michigan. In 2015, I graduated from The High School for the Visual and Performing Arts with a discipline in Visual Art. My work focused primarily on painting, textiles, and print-making. While at HSPVA, I gained a strong understanding of color theory, design, and balance in composition. All these aspects work together to create any successful visual display or marketing deliverables. My time there also illuminated my love of film and video production.
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Currently, I am a full-time In-House Marketing Specialist specializing in copywriting, design, and digital marketing with a heavy emphasis on social media and content marketing.
My Resume
July 2021 – Present
In-House Marketing Specialist // JavaMaster International
Planning and executing marketing strategies to increase brand awareness and lead inquiries
Designing all marketing assets such as digital graphics, social media posts, promotional designs, packaging designs, and handouts for both digital and printed formats
Writing persuasive copy for social media posts, blog posts, emails, web pages, and marketing assets
Managing JavaMaster's Instagram, Facebook, and LinkedIn accounts while monitoring and reporting analytics
Executing an SEO strategy to increase organic search traffic by 29% and online lead inquiries by 25% over eight months
Overseeing the company's websites and making HTML and CSS adjustments when needed
Established messaging, voice, and brand story for JavaMaster’s B2C business, Green Screen Coffee, while also managing the brand’s social pretense on Instagram and Facebook
Conducted customer satisfaction surveys to improve marketing content and messaging
September 2022 – Present
Community Marketing Coordinator – Volunteer // Intercollegiate Psychedelics Network
Creating social graphics and copy for all community events and distributing them on social channels (Instagram, Facebook, Twitter)
Executing graphics for internal promotion of community events on membership’s Discord channel
Helping oversee the media team’s overall strategy to increase brand awareness and gain membership
May 2017 – June 2021
Lead Host // Uchi Houston
Strategically planned and oversaw the seating for up to 425 guests per night (315 during the Covid-19 pandemic) to maximize restaurant covers while minimizing guest wait times
Was the first and last point of contact for all guests, including V.I.P clients, politicians, business moguls, and celebrities
Communicated with servers and management to ensure that all guests’ specific requests were accommodated
Managed phone and in-person guest inquiries, reservations, and special event bookings
Displayed advanced beverage knowledge on the cocktail patio to increase total F&B sales
September 2018 – June 2019
Marketing Intern // TwinEngine
Managed and created content for TwinEngine’s company Twitter, Facebook, LinkedIn, and blog accounts, increasing engagement by 38%
Developed and implemented an editorial calendar to execute TwinEngine’s digital content strategy and marketing campaigns
Reported marketing and social media analytics weekly and monthly to measure progress of branding and marketing initiatives
Wrote and edited marketing emails, blog posts, press releases, brochures, and industry white papers for clients
Used original and repurposed content to write a year-long eBook series, while creating and scheduling all marketing materials for each eBook release
Completed in-depth competitive analysis for clients, and suggested ways to better reach their target market
Assisted in the promotion of TwinEngine events, webinars, and public speeches for up to 300 attendees
October 2016 - June 2017
Sales Associate // The North Face
Created monthly visual marketing displays, increasing walk-in traffic by 30%
Demonstrated product knowledge and excellent customer service to maintain top sales in 2016 among 10 sales associates
June 2014 - October 2016
Assistant Manager // The Mad Potter
• Promoted to Assistant Manager within one year
• Audited POS transactions during daily closing, decreasing total errors by 50%
• Generated daily financial report in Excel spreadsheet for manager, bookkeeper, and owner
• Created visual marketing displays
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